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This essay topic was seen in a recent IELTS test in Vietnam. Nowadays companies are trying to increase the sales of their products in various ways. What are the different methods that they use? Which one is the most effective? Sample Band 8 Essay In today’s fiercely competitive business landscape, companies are continually exploring innovative strategies to boost their product sales and expand market reach. With the advent of technology and globalisation, the arsenal of methods employed by firms to stimulate consumer spending has grown increasingly sophisticated and diverse. Although there is no shortage of approaches companies choose to increase their sales, some appear to be more popular and effective than others. One of the primary tactics employed by companies is advertising, which can be executed through various channels such as television, radio, print, and increasingly, on digital platforms. Companies… Read More »IELTS essay, topic: Nowadays companies are trying to increase the sales of their products in various ways